Virgin Radio's video content

I wrote to Virgin to ask about their video content online. Unfortunately the reply didn't reply until just now (too late for the presentation) but it's still interesting so I thought I'd publish it on the blog.

Thanks for getting in touch with Virgin Radio. Sorry we've taken so long to reply to your mail.

Video content on virginradio.co.uk is an area that's grown tremendously over the last year or so, and we are looking to build on this going forward.

Being a radio station where audio has traditionally been the sole medium on which to communicate with our audience, the web has opened up a whole new area to us that enables a brand like Virgin Radio to become an entertainment destination, using a variety of medium such as video.

Video on our website is a combination of promotional music videos (which we aquire through our relationships with the various record labels, or through 3rd party distributors such as YouTube), our own videos from things like live sessions, and we are also looking into video podcasting for some of our shows.

Promo videos do not cost us any money (but can be problematic in getting hold of!), but we have to cover the production costs of other filming that we commission. As a commercial business, we pay for this through a combination of sponsorship and on-site advertising.

As I say, video is something we're investing more time and resources in as time goes on. For example, we'll be spending some time this year in upgrading our video layer to be able to cope with larger-format videos, and looking into other potential short-form video offerings that compliment the radio station.

Hope these answer your questions.--

Anthony AbbottEditor, Virgin Radio Digital MediaVirgin Radio, No. 1 Golden Square, London W1F 9DJThe music we all love: http://www.virginradio.co.uk

Pirate FM Website

Well as I said at the start no radio station in Cornwall currently uses internet television, as of yet anyway. I think Pirate FM's website is a huge improvment on Atlantics. I like the fact I can log on and read the top stories of the day that Pirate are running with.

The website also carrys a live internet feed of the radio station.