I wrote to Virgin to ask about their video content online. Unfortunately the reply didn't reply until just now (too late for the presentation) but it's still interesting so I thought I'd publish it on the blog.
Thanks for getting in touch with Virgin Radio. Sorry we've taken so long to reply to your mail.
Video content on virginradio.co.uk is an area that's grown tremendously over the last year or so, and we are looking to build on this going forward.
Being a radio station where audio has traditionally been the sole medium on which to communicate with our audience, the web has opened up a whole new area to us that enables a brand like Virgin Radio to become an entertainment destination, using a variety of medium such as video.
Video on our website is a combination of promotional music videos (which we aquire through our relationships with the various record labels, or through 3rd party distributors such as YouTube), our own videos from things like live sessions, and we are also looking into video podcasting for some of our shows.
Promo videos do not cost us any money (but can be problematic in getting hold of!), but we have to cover the production costs of other filming that we commission. As a commercial business, we pay for this through a combination of sponsorship and on-site advertising.
As I say, video is something we're investing more time and resources in as time goes on. For example, we'll be spending some time this year in upgrading our video layer to be able to cope with larger-format videos, and looking into other potential short-form video offerings that compliment the radio station.
Hope these answer your questions.--
Anthony AbbottEditor, Virgin Radio Digital MediaVirgin Radio, No. 1 Golden Square, London W1F 9DJThe music we all love: http://www.virginradio.co.uk
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3 comments:
Of course the major plus Virgin have is that they already have a huge advertising portfolio to build from. The web content will no doubt be sold in a commercial package and be offered as an add on extra to existing sponsors of the station.
For a major commercial business I suspect they will initialy view this as secondary to the main radio business until such a time that they can charge people they same rate they pay to advertise on the station.
Although the web enables everyone to get online and small businesses to gain world recognition I still think the big corporations are going to use this platform as their playground.
The internet is sometimes seen as an equalising table with everyone having the same opporunties, but I think it will be the usual corporations that stream ahead with internet TV.
How can places like the Croydon Advertiser ever compete with investors of internet TV such as Virgin who have a large portfolio, a brand and lots of investors.
The more I research internet TV, the more I'm beginning to think that we're going to get the same people, making the same stories, with the same audiences tuning into them.
It really doesn't seem to be an area which can compete for additional audiences or keep things interesting all the time .
Although others may make attempts at it all, thier content is less likely to be regarded on the same level and my fear is that it will make news stilted.
The internet, like TV and society is / has split into a hierarchy and the big media players have a huge headstart on this platform and the technology that goes with it.
But big media players will always have the money and means to make the same stories and have the same audiences. Look at Rupert Murdoch! If it's what the audience want then it's what the audience gets. What does the audience want though and also the question comes back to how is this all going to be regulated?
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