Here's an example of online video that is popular for all the reasons the BBC research said...
http://news.bbc.co.uk/player/nol/newsid_7230000/newsid_7235100/7235142.stm?bw=bb&mp=rm&news=1&bbcws=1
A man lived in a council flat for five years with a dead body decomposing on the sofa. This was in Bedminster in Bristol. Unbelievable!
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Yes this is definitely the kind of story which forces you to watch the video.
Morbid fascination.
But at the same time, after watching the video it wasn't as interesting as I'd hoped.
Although the video provided visual stimulation, actuality and a form of reporters commentry I really don't think it was as powerful as it could have been or I had expected it to be.
The footage didn't add anything to the story, but rather made it more mundane and everyday if anything, with interviews from the neighbours who didn't really seem surprised by the unusual situation.
Video footage is usually reserved for stories where the visual gives the audience additional stimulus but in this story, I think words would have been more impacting. They would have burrowed further into the depths of the story and created more powerful images, whcih the real cameraman would have been restricted from due to considerations such as taste and decency.
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