Over the next few weeks I aim to look at how local radio in Cornwall is currently targeting it's wider audiences via the web. I will look in detail first at the following stations.
Radio Cornwall
Atlantic FM
Pirate FM
All these stations are expanding their use of the internet to reach a mass audience. Currently Atlantic FM have almost as many weekly listners to their Cornish Pirates podcast as they do for some of their shows.
The internet appears to be on first sight something which cornish stations are only just starting to run with and I hope to gain an insight into how crucial it could be over the next few weeks. In an ever increasing market place local media has realised that to survive and thrive it needs to offer something more than to just the 500,000 plus population of Cornwall. Keep reading as my journey of discovery is about to begin.
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