This is from the Beeb's College of Journalism:-
sorry, it IS a huge article but SOOOO useful for our presentation!
The BBC's online audience has been able to choose video news on demand for some time; and here are some of the ways in which they've used it:
Most BBC News website users in the UK choose to read text news content in office hours -- but they prefer to watch video news content early in the evening, at home.
The BBC News website video audience favours entertainment over information. The most popular video news content, and that which remains popular for the longest, is visually led, quirky, visceral or violent.
The figures for "talking head" video clips have been consistently low - BBC News website users prefer to read correspondents' analysis in text rather than access a video clip and watch them do a piece to camera.
The lifespan of video news content on the BBC News website is typically no longer than two or three days. The clips that continue to be accessed after this period have "see-it-to-believe-it" content that spreads virally around the internet.
Global market research
The BBC commissioned research into the use of online news video indicated it was "the most popular and most accessed part of any kind of interaction." The reason was that it delivers "proximity (closeness to the news) and verification (seeing is believing)".
The research also found:
Users access video news content as a 'leisure activity'. They are more likely to indulge during breaks from work, in the evenings and at weekends.
They rarely choose to watch in full-screen mode, preferring to multitask, scanning other on-screen content while half-watching pop-up video content until they see something they feel merits their full attention.
Users are not looking to video news content for facts they could get from text and static pictures. They want it to add texture, convey sensations and provide emotional engagement.
Users want video news content that is graphic and dynamic - if they do not see things happening relatively quickly after opening a video file, it is abandoned.
Breaking news stories and user-generated content are particularly popular among the online video audience.
Users prefer video news content that is unedited and uncensored - presenters are not valued.
Users enjoy viewing footage that has been secretly filmed.
It is very rare for users to watch any single piece of online video more than once.
The most popular online video news content is almost always short-form clips.
Users want a search function to help them find clips
Users are indifferent about what software they use to display online video news content.
Will BBC News see a convergence between the way in which audiences watch news video online and the way they watch it through digital TV? Will a different market emerge? And if popularity on iPlayer is one measure of 'success' ... how will that change the way BBC News does its video journalism?
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