Here are the results of the survey we carried out about local internet TV in January 2008. We asked 100 people of varying ages and of both genders the questions below.
Unfortunatly we were unable to publish the graphs we created from the data due to technological difficulties.
What news programmes do people watch?
BBC National 28%
BBC Local 19%
ITV 13%
ITV Local 10%
Channel 4 News 12%
Channel 5 News 2%
Sky News 13%
Other 3%
Which radio programmes do people watch?
BBC National 42%
BBC Local 34%
Local Commercial 24%
Do you watch TV on the Internet?
Yes more than once a week 18%
Yes, less than once a week 14%
Rarely 24%
Never 44%
If not, why not?
The main programme provides enough information 43%
The internet is too slow 17%
Poor quality / poorer content than the TV 18%
I'm bad with technology 22%
Are you interested in watching news content on the internet? 18 and under 18-29 29-39 40-49 50-59 60+ Overall
Yes 25% 27% 14% 25% 10% 0% 18%
No 13% 40% 29% 0% 20% 67% 30%
Maybe in the future 50% 33% 29% 75% 60% 33% 44%
Not sure 13% 0% 28% 0% 10% 0% 8%
1 comment:
From the results of the survery, I think we learned that people are just more open to different options now. The question why do you not watch internet tv gave a 43% response from those we surveyed as "I get enough from the main programme". So it's up to the audience to decide what's enough. Enough for today might not be enough for the future, but as technology advances and the current internet generation (15 - 40 yr olds) grow older, internet tv will become more and more a real possibility and alternative for more people.
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